It’s important to take a break sometimes. Whether it’s from work, blogging or your business, we all need some time to unwind and regroup. See why we took a break from the blog as we usher in 2018!
As you all know, we took a break from blogging and social media through the month of December. Some of you may be wondering why we decided to take a break so I’m writing this post to let you all know why it was necessary for us (and how breaks can benefit you too).
Overall, this year has been great for us! The blog has been growing, we’ve been expanding our network, and really getting in the groove of consistently creating great content. As bloggers, we have to put a lot of thought and time into our content and the brand. Sydney and I both work full time jobs and we have to balance that with personal lives, shooting looks, photo edit, writing, and posting on social media. That’s A LOT to manage and although we love everything that we do, we have to take a step back to regroup for a while. It’s just like taking vacation from work. You may love your job but it still gets stressful and you deserve some time off.
I take my hat off to anyone who runs an entire blog by themselves because y’all, that is so serious work! Sydney and I are so grateful that we have each other so we can share the responsibilities of managing the blog and prolong our productivity. I may be having a busy week at work and I’m not able to shoot looks so Sydney will post more looks Sometimes she’s not really feeling engaging on Instagram, so I’ll take a little extra time out to cover that.
Speaking of Instagram….
That’s probably one of the top reasons we needed to take a break. You all know that Instagram changed their algorithm earlier this year to basically create a timeline where you see posts from accounts you engage with the most, no more chronological order. When I tell you guys this is STRESSFUL as an influencer! Oh. My. GOSH!!!! First of all, we don’t think anyone is interested in seeing a post from 5 days ago. You essentially miss the moment to engage, especially if it’s a post that’s specific to a particular day. Outside of our personal gripes with the new algorithm, we had to quickly figure out a way to keep our posts present in our followers’ timelines to keep engagement up. After reading articles, discussing with other influencers, etc. we found out one of the best ways to remain present was to post on Instagram more often. We had to go from posting 2-3 times a week to every single day, sometimes multiple times a day. We looked into our analytics to find out when our posts reached the most people and when most people would engage to get the response we wanted from our photos. As bloggers, Instagram is a platform we use to promote our posts and drive traffic to our site, so if the photos we post don’t reach enough of our audience it hurts our website traffic and we risk being less visible to followers who want to keep up with us. When Instagram started to feel like a full time job itself between “beating” the algorithm and figuring out hashtags to draw more people to our posts, we knew it was time to take a break from it.
Another reason we decided to take a break was because we were starting to lack in inspiration. Since we’re a style blog,we want to inspire our readers to take their looks to the next level. It’s a lot more difficult to inspire you guys if we aren’t inspired ourselves. Our inspiration is two-fold: inspiration for looks, and inspiration to write. If those two components aren’t connecting then we aren’t putting our best work out for you all. One day I shot three looks for the blog, but as I was going through the photos I wasn’t really excited about any of them. The photography was great, but I wasn’t fully happy with the looks I had chosen. At that point, I decided it was better to refrain from posting l was unhappy with than to post them just to say I’d posted a look that day. The burnout was real, and when you start to feel burnt out it’s okay to take a breather. Every writer experiences writers’ block and for me the best way to combat it is to take a step away and not think about my piece for a while. Once I’ve had some time away, the ideas start flowing.
Lastly, life happens! Sydney recently got engaged (check out her How He Asked story!) and the last couple of months of the year are always super busy for me at work. When life is happening, you can experience an overwhelming amount of emotions or stress. Adding that to the responsibility of blogging can be like shaking up a pop and opening it right after–not a fun explosion. Whether life is coming at you with a ton of positive experiences or adversities, it’s beneficial for your mental health to deal with life as it comes and take some time off from your personal projects. We all like to think we’re super heroes but the truth is we’re human. We need rest, relaxation and we need to stop and smell the roses sometimes.
After taking the month of December off from blogging and social media we started planning for the new year. Taking time away helped us come with ideas for content, special projects and social media. We’re so excited for this year and we can’t wait to show you guys what we have planned! I know this is a long post, but we felt it was necessary to share this experience with anyone else who’s a blogger or small business owner who may be starting to feel overwhelmed or stressed out.
Here are the key takeaways from this post:
- Don’t feel guilty for putting yourself first.
- If you’re feeling uninspired, take a break.
- Don’t become a slave to social media, make it work for you, not the other way around.
- Take at least one break a year, a mental vacation.
- Experience life as it comes and know it’s okay to pause your blog for a little while to do so.
Well, we’ve come to the end and I hope you all found this post helpful! Make sure you’re subscribed to our website and you’re following oue social media to stay up to date with everything we’ll have going on. 2018 is going to be an awesome year! Comment below with some goals you’ve set for yourself this year.
Until next time,